Classic TV: Cog by Honda

Rich Fowler•26 August, 2024

The Honda Cog Tv Commercial created controversy as many thought computer graphics were used

Cog is a British TV ad launched by Honda in 2003 to promote the seventh-generation Accord range of cars. Agency Partizan Midi-Minuit produced the piece on a budget of £1 million ($1.92 million).

The Honda Cog TV campaign is one of the most memorable ever created - Image Honda

The ad starts with a single cog rolling down a ramp, setting off a chain reaction involving wheels, gears, doors, and even a full-size Honda Accord.

Each component seamlessly interacts with the next, demonstrating the precision behind Honda's engineering.

The synchronized movements and intricate choreography of the objects highlight the attention to detail and quality craftsmanship that Honda is known for.

The two minute final cut of Cog was first broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.

It remains one of the most innovative and captivating automotive television advertisements ever made.

Rich Fowler

Writer

"If it moves and makes a noise, count me in. That pretty much sums up my lifelong passion for motoring and motorsport history. Rich has worked in various roles in the digital and motoring media world, starting his career at Autosport and also working at Auto Action, Motor, and as the founder and publisher of Motorsport Retro.

Most recently, Rich successfully launched Collecting Cars in the Australian market, growing the brand from 0 to $150 million in sales in just 3 years."

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